Biggest surprise: What stands most to me in this chapter is
the great variation of company types, and how those decisions affect your
company in the future. Although I suppose you can change your company type
later on in the life of the company.
Confusing: Nothing in this reading was confusing to me,
except perhaps the gravity of decision spectrum.
Two questions: I would ask the author what he thinks is the
easiest type of company to run, and whether it is more effective to give the
consumer as much information about a product as possible, or to appeal to their
emotions.
Disagree: I don’t disagree with the author about anything in
this chapter.
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