Week 11 Reading Reflection

The importance of having an innovation strategy was very surprising to me, and the consequences of not having one.

I had to deal with accounts payable/receivable, etc. at my summer internship, not much in this chapter was confusing to me but I would like to get a better understanding of contributed capital.

Which method of innovation is best for start-up companies trying to expand their brand?
Do innovative collaborations have to follow set rules or are they free to do what they need to?

I don't think the author was wrong about anything in this section!