Idea Napkin No. 1

1. You
1. My name is Laura Siciliano. My talents include napping and eating. My skills are reading, watching documentaries, playing the cello, understanding people's emotions, and being creative. I aspire to have a career in the financial industry. This restaurant would be a side job. 
2. What are you offering to customers?
1. I am offering to customers a great American restaurant in midtown Gainesville. There aren't any breakfast places in midtown, so I think that students and professors alike would really enjoy this new option. It would provide a relaxed environment and great food, along with a friendly staff. 
3. Who are you offering it to?
1. I think that what is special about my business opportunity as oppose to many other people's is that this restaurant would benefit literally everyone in Gainesville. Anyone who would like a new breakfast/brunch/lunch place with great food would benefit. This includes kids, families, students, professors, and Gainesville residents. 
4. Why do they care?
1. Customers care about this opportunity because they want a new place to eat. They would love to see an affordable yet tasty alternative to all of the existing restaurants in midtown. You can never have a good enough breakfast/lunch place. 
5. What are your core competencies?
1. I think that what will set my restaurant apart from everyone else is mostly the atmosphere and the food. I will make the restaurant very clean yet comforting, and cozy like a home. In addition, the food will be incredible. I will hire a great top chef and figure out what foods are the most popular. 

I think that all of these five aspects fit together perfectly. I think that I have a great business idea on my hands and that if I were to implement it, it would be very successful. I think that there is a huge need for more breakfast and lunch places in Gainesville in general, and if I put in enough effort to make the atmosphere great and the food even better, there would be no problem drawing a crowd.