The Amazon Whisperer

• Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 

My current revenue drivers are my food products.

• Describe what kind of product offering you believe should be next. What's the next thing your customers want?

The next kind of product offering I think should be next is to turn my restaurant into a bar at night. 

• Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?

This will enhance my current business because it will bring in more money from alcohol and it will spread the name of the restaurant around. Therefore, it will foster customer royalty. 

• Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.

http://www.amazon.com/Paykoc-Solid-Copper-Moscow-Embossed/dp/B004CYWOEU/ref=sr_1_2?ie=UTF8&qid=1459126093&sr=8-2&keywords=titos+vodka

This is a moskow mule mug and this is what i would serve my moskow mules in! This product has great reviews. 

• What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?

What customers like "I had been wanting Moscow Mule copper mugs for several years and finally found the perfect ones. I love how the mugs keep the delicious drink cool. There is no other way to drink a Moscow Mule, and during the hot summer months, there's no better drink than a Moscow Mule to quench your thirst. They are the perfect size.

These mugs look great in your bar area when not being used, and look really special and are authentic when using them."

What customers don't like "I know this product would tarnish but it looks kind of weird after washing. I think it would have helped if it came with instructions for cleaning so you could get the shine back."

• Describe what design/usability changes you'd make to the product. 

I wouldn't change anything about this product because most customers seem to really like it. 

• Describe why you think this product would make a good addition to your current product/service offering.

I think that a lot of college kids are looking for a new place to drink at midtown and my restaurant could serve as a great bar too.